Built on journalist
relationships.
PR Goods was founded on a simple observation: the agencies generating the best coverage were the ones whose teams had spent years in newsrooms. We built our agency around that principle.
Our story
From newsrooms
to the other
side of the desk.
Our founding team spent a combined thirty years inside national newsrooms — at broadsheets, broadcasters, and digital-first publications — before crossing over to communications. That editorial instinct shapes everything.
PR Goods launched in 2018 from a single desk in Fitzrovia with three clients and a conviction that the industry needed fewer PowerPoint decks and more genuine media craft. Eight years on, we work with brands across technology, financial services, property, consumer, and professional services.
We remain deliberately lean. No account executives reading from scripts. Every client works directly with senior practitioners who have the contacts, the judgement, and the authority to move fast.
Principles
Candour over comfort
We will tell you when a story is not ready. Honest counsel protects your reputation and ours.
Precision over volume
Every pitch goes to a curated list of journalists who cover your sector. Fewer sends, higher conversion.
Measurement over vanity
Coverage quality, message pull-through, share of voice, commercial outcomes. Not impressions nobody can verify.
Speed over bureaucracy
Senior counsel on every account. The ability to move within hours when opportunity or crisis emerges.
Relationships over transactions
We invest in long-term journalist relationships. When we call, they answer — because we have never wasted their time.
Results over activity
Monthly reports list coverage secured, not hours worked. Every action measured against a single objective.
Sectors