Strategic comms
that land.
PR Goods is a London-based communications agency that earns media coverage for ambitious brands. No pay-to-play. No vanity metrics. Just well-placed stories in the publications your customers actually read.
What we do
Six disciplines,
one objective.
Media Relations
We build and maintain relationships with journalists, editors, and producers across national, trade, and broadcast media. Every pitch is tailored. Every angle is earned.
Press Releases
Sharp, newsworthy releases distributed through our direct journalist network and targeted wire services. We write for newsrooms, not press release graveyards.
Crisis Communications
When a story breaks against you, speed and precision matter. We provide 24-hour response frameworks, media training, and narrative control to protect your reputation.
Digital PR
High-authority backlinks, data-led campaigns, and digital-first storytelling that drives organic visibility and referral traffic from publications that matter.
Event Publicity
From product launches to press days, we manage every aspect of event communications -- pre-event buzz, on-the-day media management, and post-event coverage maximisation.
Thought Leadership
Positioning your founders and senior team as go-to commentators. We secure bylines, panel slots, podcast appearances, and broadcast commentary that builds authority.
Track record
Numbers that
speak for themselves.
2,400+
Media placements secured in 2025
89%
Pitch-to-coverage conversion rate
147
Tier-one national features last year
12 yrs
Average team experience in comms
Philosophy
Earned, not bought.
We believe the best coverage cannot be purchased. It is earned through sharp angles, genuine news value, and relationships built over years of delivering stories that journalists want to tell.
Every campaign begins with a candid assessment: what is genuinely newsworthy about your business right now? If the answer is nothing, we will tell you -- and then help you create the story worth covering.
Our team has placed stories in the Financial Times, The Guardian, BBC News, Sky News, TechCrunch, Wired, and hundreds of trade titles across sectors from fintech to property, health to consumer goods.
We measure success in coverage quality, message accuracy, and commercial impact -- not in press release volume or impressions nobody can verify.
Ready to earn the coverage
your brand deserves?
No pitch decks. No jargon. Just a straightforward conversation about your goals.